Google Ads Tracking & Tech Setup
For both eComm and lead gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper tracking, the account’s ROAS (return on ad spend) or CPA (cost per lead) is clear. That way, you know: for every $ you spend here, you make $$$ there.
Clean tracking is the only way to optimise an account profitably.
If you’re not sure if your tracking is working, book a free conversion audit here >>
For both eComm and lead gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper tracking, the account’s ROAS (return on ad spend) or CPA (cost per lead) is clear. That way, you know: for every $ you spend here, you make $$$ there.
Clean tracking is the only way to optimise an account profitably.
If you’re not sure if your tracking is working, book a free conversion audit here >>
For both eComm and lead gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper tracking, the account’s ROAS (return on ad spend) or CPA (cost per lead) is clear. That way, you know: for every $ you spend here, you make $$$ there.
Clean tracking is the only way to optimise an account profitably.
If you’re not sure if your tracking is working, book a free conversion audit here >>
So, what do you get?
Ultimately, you’ll know that your conversions are tracking valuable actions on your website, and that all of your tech is connected.
This includes:
A tech audit
Account setups - Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Centre (GMC)
Linking GA4 to Google Ads
Linking GMC to Google Ads
Adding GTM to your site
Adding GA4 to your site
Adding remarketing code to your site
Adding dynamic remarketing code to your site (Shopify only)
Setting up remarketing lists in Google Ads
Setting up your product feed (for one country)
Setting up your conversion actions (more on this below)
Setting up enhanced conversion tracking (Shopify and GTM tags only)
The conversion actions I’ll set up will include what’s relevant for you from the following:
Sales (including the exact dollar revenue)
Phone calls from the website
Calls from ads
Form fills
Lead magnets
Downloads
App use
and more
PLUS, you’ll get a $600 credit towards your first month (if you decide you want Google Ads management, afterwards).
The process:
I’ll email through some quick questions to help me better understand your account and conversion goals
I’ll request access to your Google Ads account and website, (and if you already have them: GTM, GAU or GA4, GMC)
I’ll get to work
Within 5 biz days of all access being granted, you’ll have tracking. I’ll email through a summary of the setup (don’t worry if you’re not tech-y - I’ll outline exactly what’s been done and why)
Not sure if this is right for you?
Drop me a line, and I can quickly audit your conversions and tech. I’ll let you know if there are issues that need fixing.