Hi, I’m Caitlin.

I help brands (both big and small) run really profitable Google Ads.

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Contact Me

Book your free conversion audit.

What’s included?

I’ll email through 3 personally tailored training videos, walking you through:

🎉 What you should (and shouldn’t) be tracking

🎉 Any issues in your current conversion set up (along with troubleshooting)

🎉 Why conversion tracking is important & how to leverage it for profit

FAQs

To get an understanding of your biz, and then identify which conversions you should be tracking.
To audit what your account is currently tracking, and then highlight and troubleshoot any potential issues or missed opportunities.
Yes - you can find out more/book here.
I’ll email your audit in 1-2 biz days.
I’m in Australia, so please bear that in mind if you’re in a different time zone.
If you haven’t heard from me in that time frame:
- Check your spam, or
- Shoot me an email at hello@caitlindigital.com.au

Why is conversion tracking so important?

You need conversions to optimise your account

🔍 Without proper conversion tracking, you’re flying blind. You can’t optimise your ads effectively because you don’t know what is (and isn’t) making you money.

🔍 With accurate data:

For eComm: You can optimise your campaigns based on Return on Ad Spend (ROAS).
For lead gen: You can optimise based on your Cost Per Acquisition (CPA).

A.I. needs (the right) data

🧠 Smart campaigns (like Performance Max) and smart bidding both need conversion tracking. Without it, Google will waste your money on irrelevant clicks.

😫 Imagine this: Google doesn’t understand the difference between a $5 sale and a $200 sale. Without proper tracking, Google will only go after the easiest conversions (the $5 sale).

Some of the brands I’ve worked with:

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Hi, I’m Caitlin Grau, a freelance Google Ads expert.

Since falling in love with Google Ads almost 10 years ago, I’ve profitably managed multimillion-dollar campaigns for my clients.

I’m passionate about sharing my knowledge - training agencies and presenting at events like Digital Marketers Australia and Women in Digital Marketing.

I make Google Ads easy - not a chore. And use industry-leading strategies to run profitable ads for you (without the bloated agency fees).

More about me

Contact me