Hi, I’m Caitlin.

I’m a freelance Google Ads specialist, based in Melbourne, Australia.

I first discovered Google Ads in 2014, selling mattress protectors. I was fresh from uni and the in-house graphic designer (come tech geek).

I fell in love with the numbers - that you can spend X dollars here and immediately see that you’d made Y dollars there. Plus, I love a good G Sheet.

So, barely two years into a job I’d spent three years studying for, I jumped ship to Agency Land. Since then, I’ve helped some amazing eComm and service-based brands, both big and small, grow online.

After almost 10-years of running Google Ads for agencies, I started Caitlin Digital, where I’m a one-woman show. Now, no business is too small and I can focus on what’s important to me - running profitable ads (without the bloated agency fees).

When I’m not knee-deep in Google, you can find me ruthlessly stealing the last of my husband’s wheat in Settlers of Catan or tending to my OTT veggie garden with our border collie.

Photo of Caitlin Grau with greenery in the background - Portrait

Come say hi

Digital marketing is ever-evolving, and I put in the time to stay current, so you don’t have to—sharing my learnings in 1:1 calls (in the she-com community) or at speaking gigs (such as Digital Marketers Australia 2020 and Women in Digital Marketing).

Some of the brands I’ve worked with:

What some of my clients say:

- Sora, Indie Boho

“Caitlin lives and breathes Google Ads. She stays well ahead of any changes so we are never caught off guard.
What I love about working with her is that she understands my business (which is complex, we have about 200 sku's) and works on the changes herself, while explaining everything clearly to me using screen recordings where needed.
My background is in agencies and I know many pass their work onto juniors, go offshore or use a "set and forget" method of work. Not with Caitlin! Caitlin goes deep into the ads account constantly, so you get her knowledge and experience, and she genuinely cares about her clients.
I've never had an email missed or a request not followed through. She helps us with new products, delivery zones, search terms, competitors, out-of-stock items, sales...
Caitlin is an integral part of our team even though she isn't physically in our office!”
- Vanessa, Vanessa Marshall Kinesiology

“Caitlin has been an absolute gem in helping me set up my Google Ads account efficiently and effectively for my small, service-based business and then to help manage the account since that initial setup.
Conversions and bookings have increased since Caitlin has managed the account, and my cost per acquisition has reduced.
Caitlin clearly has an excellent technical knowledge of Google Ads and clearly communicates that knowledge in a way I find easy to understand, often sending through short videos showing me what needs to happen. She has also been very responsive.
I would definitely recommend Caitlin's services if you want to grow your business. ”
- Samantha & Kez, PersonallyPicked

“Caitlin has worked her Google ads magic time and time again for our small business and delivered fantastic results.
She has also been so flexible and adapted to our seasonal business, which has been a game changer.
Caitlin is always organised, efficient and makes all interactions super easy and effortless. She get’s small business, and the importance of strong ROAS results, we are so grateful to have worked with her.”

What you can expect when working with me…

✓ No out-sourcing

I manage everything in-house and am a one-woman show, so you’ll be working with me on everything. I don’t outsource anything overseas.

✓ Experience

I have almost 10 years agency experience, and have run killer ads for small mum & dad service-based businesses, and million dollar eComm brands.

✓ A personal touch

I don’t have a huge book, so you won’t feel like another number. I’m pro-active and here to make your day-to-day easier and your biz more profitable - just like any other member of your team.

✓ Transparency

I don’t have lock-in contracts, and you’ll retain full access and ownership of everything. And my custom reports help you see, at a glance, how your account’s going.

✓ Honesty

If I don’t think ongoing Google Ads management is going to be profitable for you, I’m not going to waste your hard-earned money. I work with 100% transparency; no excuses or dodgy practices.

✓ To learn

I don’t gate-keep my IP, and I don’t make Google Ads out to be more confusing than it is. I want you to understand exactly what you’re paying for.

Need help with your Google Ads?

Let's chat