Hi, I’m Caitlin.
I help brands (both big and small) run really profitable Google Ads.
Some of the brands I’ve worked with:
My services
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With ongoing management, I work with you to ensure your account’s ROAS (return on ad spend) or CPA (cost per acquisition) is transparent and profitable. So you know: for every $ you spend here, you make $$$ there.
Big or small. eComm or lead gen.
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How well are your ads working? Book an audit for a deep dive into your account.
I’ll review your tracking, provide a strategy for growth, and go through optimisation opportunities with a fine-tooth comb.
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Not spending enough to justify ongoing management? Or maybe you have the know-how but not the time?
I offer a range of once-off bespoke services (tracking setups, campaign setups, once-off optimisations, and GA4 setups) to help you kick things off.
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Need a point in the right direction or a second set of eyes? Let’s jump on Zoom, share screens, and work together on your Google Ads account and strategy.
You’ll come out of every call with clear, actionable items.
What my clients say:
“Caitlin is an integral part of our team even though she isn't physically in our office!”
— Sora, Indie Boho
“Caitlin has been an absolute gem helping me set up my Google Ads efficiently and effectively for my small, service-based business.”
— Vanessa, Vanessa Marshall Kinesiology
google ads expert
google ads expert
Hi, I’m Caitlin Grau, a freelance Google Ads expert.
Since falling in love with Google Ads almost 10 years ago, I’ve profitably managed multimillion-dollar campaigns for my clients.
I’m passionate about sharing my knowledge - training agencies and presenting at events like Digital Marketers Australia and Women in Digital Marketing.
I make Google Ads easy - not a chore. And use industry-leading strategies to run profitable ads for you (without the bloated agency fees).
Some of the brands I’ve worked with:
Still not sure?
Book a free Google Ads account health check today.
What’s included?
I’ll email through a personally tailored video, walking you through:
🎉 Account profitability and goal setting
🎉 Potential wasted spend/red flags
🎉 Growth opportunities
FAQs
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This will help me understanding your biz. I can also identify which conversions you should be tracking (for determining account profitability).
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You’re welcome to just shoot through your website and some Qs. But, with account access, I’ll be able to provide valuable/actionable feedback on your current account.
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I’ll email your audit in 1-2 biz days.
I’m in Australia, so please bear that in mind if you’re in a different time zone.
If you haven’t heard from me in that time frame:
Check your spam, or
Shoot me an email at hello@caitlindigital.com.au
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This is a free, high-level health-check. The video overview you’ll receive for this will be roughly 5 mins long.
The paid audit walks through every single part of your account with a fine-tooth comb.